What is a Bonspiel? No, it’s not a german sausage dance. Nor a secret agent falling down. It’s a curling tournament, and Catholic Health was looking to launch a new tradition on Canalside's new-and-improved skating rink in downtown Buffalo. It was a major event that required a wide array of services to pull off. The team at FIFTEEN accepted the challenge.
FIFTEEN started with the rocks and the brooms. You can’t curl without rocks and brooms! So we designed Catholic Health-branded gear that all the teams would use. This look carried into rink wraps, wayfinding signs, sign-up materials and even colorful blue-and-white poof-balled toques that every player received. FIFTEEN’s event planning and activation partner, Piston, worked to recruit teams of four from local schools, staff the event itself, and build a tournament bracket. We worked out a schedule so the serious competitors could get down to business on one side, while new curlers young and old could slide in on the other side of the sheet.
The day arrived and the weather was perfect. One of those clear, crisp Buffalo winter days that makes you love life on the Great Lakes. A hotly contested tournament and plenty of smiling faces created memories that will last a lifetime. We’d accomplished our goal and a new tradition was born—the second annual Canalside Bonspiel Tournament sponsored by Catholic Health hit the ice in January of 2017.