A mainstay of Western New York snack tables since the 1930s, Bison Dip was looking for a way to ignite its loyal following and widen their audience. It required messaging that reflected the rollicking excitement experienced by tastebuds when enjoying their product. Bison Dip also wanted to establish a social media presence, attracting eyeballs digitally and converting those into product sales at the grocery store. At the same time, FIFTEEN was looking for a client challenge that would highlight our expanded 3D animation expertise. The two objectives went together like chips and dip.
The production of three 30-second, fully animated holiday spots was the largest such undertaking both for agency and client. Confident in our expert services and armed with a well-thought media placement strategy, FIFTEEN self-produced the Halloween spot in an effort to steer Bison in this direction. We revealed the finished ad to the client to their surprise and supreme pleasure. The humor of the breakdancing skeleton, the catchy house beats and the visual kaleidoscope of the dip-tastic visuals were the ideal content for a spot that attracted eyeballs everywhere from TV screens to Facebook feeds, inviting consumers to seek out Bison Dip in grocery stores and ‘Bring It’ to their holiday parties.
With Bison fully onboard, we went on to produce another dance-themed ad in the fridge funk fest ‘Happy Thanks-Dipping.’ For Christmas, the campaign evolved into clever, Toy Story-inspired storytelling with ‘Mission: Dip Possible,’ in which a brave ornament goes on an adventure to bring Santa what he really wants for Christmas: Bison Dip.
The animated spots were an instant success. Views and impressions skyrocketed, with each ad averaging nearly 4 million impressions and getting shared all over Facebook, Twitter and Instagram. The Christmas ad aired during holiday television powerhouses including SNL Christmas, How the Grinch Stole Christmas and It’s A Wonderful Life. This naturally coincided with a significant uptick in product sales and laid the groundwork for a whole new generation of consumers who will have Bison Dip dancing in their heads whenever they go to the grocery store for years to come.