Intense Milk was looking to do a promotional contest that attracted a youthful audience and put their brand in an exciting, active new light. It would be built around the upcoming Winter EDGE games. FIFTEEN created a dynamic, one-of-a-kind campaign by putting the Intense mark on perhaps the most thrilling canvas possible: custom snowboards.

FIFTEEN partnered with Gilson, maker of American craftsmen boards, to create a series of three custom decks. Our Creative Director Ken Trabert drew original panoramic designs for each flavor of Intense Milk, wildly imaginative scenes depicting vintage toys in the midst of extreme apocalyptic events. The designs were printed on the bottom of the Gilson decks, ensuring that anyone on the slopes or watching the promotional videos would see the Intense logo anytime a rider hit a jump or pulled off a trick.