Frank Lloyd Wright’s involvement with Buffalo stems from the Larkin Soap Company. Now utilized as a center of commerce, the old factory and office space had a story to tell. FIFTEEN was entrusted to tell that story with a new website, which we built from the ground up, while blending existing brand elements with refreshed content.
Offering a variety of commercial spaces ranging from class-A offices to creative studios, the Larkin Center of Commerce necessitated a deep discovery. Who were their ideal tenants? To answer this question, and others like them, we interviewed key members of the property management team, some of their longest-tenured tenants and tenants who had recently had spaces built out custom to their business’ needs. The result was a well of content to draw from.
The website features engaging video content and photography as well as thorough, yet succinct copy that details everything from the Larkin philosophy, the history of the building, and the buildout process from start to finish. It’s all presented in a way that users can easily move from section to section and quickly drill down to exactly what they’re interested in.