The Schneider Development family of services is as expert as they are diverse. So diverse in fact, that they each required a unique identity. The goal for FIFTEEN was to evolve a family of brands that were similar, yet different, complete with an updated look for the umbrella brand.
When evolving the family of Schneider brands, we wanted to design a logo set that felt familiar but set Architecture, Development and Construction up for future growth and success. This meant updating the look and feel to come off as modern, yet timeless.
The logo for the Schneider Development symbolizes upward growth and the highest level of quality. The Architectural logo abstractly resembles a floor plan. The Construction logo carries the same look and feel while symbolizing a more industrial angle. Each symbol is also incorporated into the text of each company. And again, they’re all similar, yet individually unique.