At FIFTEEN, we are thankful for our clients. In fact, we don’t see them as clients but as partners. So for our 2015 holiday campaign, we wanted to create something that went beyond a holiday greeting card, infographic or disconnected gift—something that showed our partners how much they mean to us in an interactive way.
FIFTEEN designed a direct mail piece that included a nostalgic present—an original Polaroid camera. The box was sent out to clients with printed photos of the entire FIFTEEN team members and a greeting card that directed recipients to a custom-built, responsive website.
The website, which was also sent out to a list of thousands of company contacts, prompted the visitor to enter the decade in which they were born. They could then see—year by year—what was popular such as the Person of the Year, Single of the Year and Best Picture-winner. The design and copy captured the political climate, pop culture temperature and significant historical highlights of each decade through colorful text and a timeline collage seen across the bottom of the site.
The self-promoting campaign highlights our collaborative environment to potential clients, and provided a fun, interactive element as we entered the Leap Year of 2016.