Your phone is disgusting. No, not because of whatever you do in incognito mode, but because the average phone has six times as many germs as a toilet seat. That poses a tremendous contamination risk, particularly when the stakes are high, like in a hospital or in a food production facility. Thankfully, the good scientists and engineers at Limestone Labs invented the CleanSlate UV, a remarkable device that kills 99.99% of superbugs in just 30 seconds. At the cutting edge of innovation and safety, the CleanSlate needed a website to succinctly and beautifully distill their value props to consumers and drive them to arrange a demo. And luckily for them, that’s right in FIFTEEN’s wheelhouse.
FIFTEEN’s designers started with the logo, colors and look and feel of the brand. After much research and discovery, including a few weeks with our very own CleanSlate in the office, the new logo emerged. The CleanSlate uses ultraviolet light to destroy germ DNA. The logo is a stylized DNA helix, becoming intangible as a curved beam of light coils around it. The clean, bright blues, whites and greys of the brand’s color palette then drove the look of the website.
The content of the site posed several challenges. We had to speak to several segmented audiences at the same time—the healthcare industry, food service industry, plus the consumers that ideally would come to expect these institutions were using such a device. While there is some overlap, CleanSlate’s value to each of these verticals is varied. In addition, the science behind the device’s effectiveness is packed with jargon. FIFTEEN had to find a balance between satisfying the science-minded inquirer while still making things click with the layman. And everything had to be presented in a way that helps visitors understand that their mobile devices are indeed little pocket outbreaks waiting to happen, without grossing them out to the extent that they associate CleanSlate with such filth.
The resulting site is a slick and approachable blend of photography, design, 3D animation, copy and seamless programming. Each audience segment is catered to without being overborne, leaving the deeper conversations to be had one-on-one with the experts at CleanSlate. The site, in a friendly manner, makes it plainly obvious that you should be using a CleanSlate in your hospital, plant or office, and follows it up with a strong CTA to contact the CleanSlate team to get started.