Resurgence Brewing Company, a Buffalo brewery and beer garden, came to FIFTEEN before the buildout of their space even began and asked us to help develop their brand, particularly the logo. They had a few brewery logos and challenged us to create a strong, memorable identity that would reflect the pride in Buffalo’s rebirth, which was the inspiration behind the beer's name.
FIFTEEN dove deep into market research, cracking open many competitor brands to ensure we had the full picture of the marketplace. We presented several rounds of logo iterations and placed them all in context. We explored every angle, including what the logo would look like on a bottle, tap handle, outdoor sign, you name it. Our team wanted to make sure that the logo could be easily integrated on a variety of media without getting lost in the shuffle.
Resurgence Brewing now has a logo that not only reflects Buffalo’s rich history, but also a refreshed outlook for its future. FIFTEEN was able to encapsulate everything the brewing company symbolizes, and created a brand that the local community can recognize and be proud of.