FIFTEEN was recently honored at the 2017 Excalibur Awards, an event recognizing outstanding achievement in the practice and support of public relations. Our stellar PR team was humbled to take home three golds and two silvers from the 28th annual award show.
Among the campaigns crowned in gold was the grand re-opening of The Dome, reimagined as a indoor driving range, restaurant and pro shop tucked within a luxury apartment complex. Owners The Somerset Companies looked to FIFTEEN to create and execute a PR campaign that positioned the brand as an upscale but approachable entertainment destination, touting their “eat, play, shop, live” mantra.
FIFTEEN planned two events, utilizing social messaging and media contacts to attract The Dome’s target audiences to the grand opening ceremony, as well as the VIP party. Instead of cutting a ribbon, the drive of a golden golf ball officially opened the venue. The events introduced the amenities to the local media and benefited Big Brothers Big Sisters.
The excitement garnered coverage by two television stations, The Buffalo News and local golf and community publications. The Dome’s Facebook page also received an increase of 33,000+ unique weekly users in the days leading up to the event. It all added up to an earned media ad equivalent of $36,000, making the grand re-opening campaign an extremely profitable enterprise for Somerset.
The Dome continues to succeed, thanks in part to brand new design, signage, and a website created by FIFTEEN.