You always want to impress a new client. Doubly so when that client is a pillar of your hometown and its economic past, present and future. So when Rich Products® came to FIFTEEN for a series of new sell sheets and product videos, we devoted ourselves to blowing them away.
The job was a tricky one; Rich’s® was focussing on marketing their Toppings, Creams and Culinary Solutions product lines to new verticals, and their salespeople needed guidance on how to best articulate the values of their versatile, stable products for new audiences. At the same time, FIFTEEN recognized the need for the materials to fulfill a second function as something that could be given to potential Rich’s® customers. We found ourselves creating work that would be simultaneously internal- and external-facing.
Rich’s® has more than 2,000 products marketed to a vast number of verticals, making for a steep learning curve. In order to help Rich’s® team talk benefits, FIFTEEN first needed to entrench ourselves in product research. Delicious, indulgent, satisfying research. When it was over, we’d gained the collective understanding necessary to create the work, as well as the collective understanding that we needed to loosen our belts a few notches.
The results of our first partnership with Rich’s® include ten brand new sell sheets, each aimed at a different vertical. The sheets offer coaching on how to best sell the products as well as serve as a sharp, eye-catching leave-behinds that potential clients can bring to their operators. FIFTEEN also produced, shot and edited five videos that show in real-time the cost, labor and time saving benefits of using Rich’s® products. We hope this is the beginning of a long, delicious friendship with one of Buffalo’s proudest companies.