The Consumer Marketing Services Group (CMS) specializes in event activation, staffing and merchandising. They needed an active name that reflected their services. They looked to FIFTEEN for a complete rebrand.
It was important to understand all CMS has to offer. They focus on close relationships with their clients, understanding their needs and developing custom strategies. That understanding is then communicated to their customers, whether it be through point-of-sale merchandising, strategic event planning or developing brand ambassadors. CMS handles both the behind-the-scenes logistical work critical for pulling off big events and product launches, as well as functioning as the face of their clients when staffing activation events or developing vendor partnerships.
CMS is at their best when you don’t see them and yet everything is running smoothly. CMS is also at their best as the bright and bold representation of their clients. After we wrapped our heads around that dichotomy, discovering their new name was easy: CMS would become Piston—hard-working and keeping the engine running while their bold logo grabs your attention from across the room.