The 360 family-owned dairy farms that make up the Upstate Niagara Cooperative have been a New York State institution for more than six generations. As capabilities evolved and new product lines were added, UNC was in need of a rejuvenation for a family of brands that hadn’t been updated in a decade, as well as a revived digital platform that brought the Cooperative's story to life.
The challenge for FIFTEEN was to create a fresher, modernized vibe to stay competitive in a business-to-business world while maintaining the tradition and integrity of proud farmer owners. The task before us entailed a refresh of every brand element under the sun, refurbishing logos and packaging, creating collateral for trade show events, and a new website that reflected this type of breadth. It was a monumental undertaking that involved every single member of the FIFTEEN team.
In the end, FIFTEEN and UNC accomplished all of our goals together and then some. We brought a family of companies built on proud tradition into the modern age, deftly weaving contemporary style with time-honored custom. Through it all, we displayed the transparent collaboration with our partners that is the bedrock of our unique agency and brought it all home at a value. And, perhaps most importantly, we preserved customer loyalty while simultaneously cultivating new consumers, resulting in one of the most successful year of sales in the long history of the Upstate Niagara Cooperative.