The in-house FIFTEEN production team needed to refresh the Upstate Farms asset library. These videos and photographs were the result of several days out on various family-owned and operated, Upstate Niagara Cooperative farms.

We captured the true essence of traditional, American values through imagery depicting several generations of family farmers, a commitment to cow care and comfort, and an unwavering drive to produce the highest quality milk. With each photograph telling multiple stories, these photographs have been used in print pieces, annual reports and updated websites for both the Cooperative and Upstate Farms.