Catholic Health was searching for a new tagline and campaign built around the reasons why they deliver the region’s best care. To shift the narrative from how to why. Something that spoke to the idea that the importance of quality healthcare doesn’t stop once you leave the hospital.
The team at FIFTEEN put our heads together and thought about what matters most to us. Spending time with our loved ones. Doing the things we enjoy. Taking advantage of the true four season city we all share. If we get sick, injured or need some sort of tune-up, what would matter most to us is getting back to those people and those pastimes as soon and as seamlessly as possible. From that line of thought, Care For What Matters Most was born.
This tagline, this anthem, broke new ground for Catholic Health and FIFTEEN. It carried us through countless television spots, radio ads, print, outdoor and digital outreach endeavors. Instead of focussing on clinical visuals, we focused on the lives touched by Catholic Health’s superior care after their care is complete. Catholic Health is a member of the Western New York Community like the rest of us and they take great pride in keeping us healthy and getting us back on our feet. The Care For What Matters Most campaign gets to the heart of why their work is so significant.